Defining your Business Objectives & Target Behavior
Sooo during last week’s course we learned 6 steps of implementing a gamified system. In the following posts we will explore these 6 steps...
6 steps for implementing a Gamified System
Let me present you with some WONDERFUL content: 6 steps for implementing a Gamified System. By Dan Hunter & Kevin Werbachs. More infos...
A mini introduction into Design Thinking
Before digging into the importance of how to apply a proper design framework and how to apply it to a gamified system, lets first look...
What motivates us - Rewards in Gamification part 2
As pretty much everything in life cannot be limited to either being black or white, but rather something kind of greyish color in...
What motivates us - Rewards in Gamification part 1
There are many different types of rewards and therefore the question isn’t what kind of rewards are there, but what kind of behavior does...
What motivates us - Behaviorism in Gamification
Last week’s lesson was very theoretical, so let’s have a look at how we can apply our practical thinking to Gamification. First off,...
What motivates us - An Introduction
Why do people do what they do? What moves you, what drives you, what makes you act in a particular way? What is motivation? Basically it...
The magical world of Game Elements
What makes a game a game and a gamified product gamified? Simply put, the whole is greater than the sum and without the pieces, you have...
The Theory of Fun
Not a big fan of generalization, however I am going to make the assumption that people prefer having fun, over being miserable. Yes,...
Thinking like a Game Designer
This week starts off with exploring the notion of why one should gamify and uses Foursquare, formerly known as Dodgeball as an example....
